Contents
- Barbecue sauce sales statistics: U.S. retail value, 2017–2019
- Barbecue sauce sales statistics: pandemic peak and recovery, 2020–2022
- Barbecue sauce sales statistics: historical retail growth
- Barbecue sauce sales statistics: 2023–2027 forecasts from the 2023 report
- Bachan’s barbecue sauce sales and retail scanner momentum
- barbecue sauce sales: U.S. consumer survey findings on barbecue sauce
- Sources
Barbecue sauce sales statistics: U.S. retail value, 2017–2019
U.S. retail value sales for barbecue sauces were US$768.8 million in 2017, US$763.9 million in 2018 and US$766.9 million in 2019. These are category-level retail values reported in US$ millions. The 2018 value was lower than the 2017 value, while the 2019 value was higher than 2018. The figures describe retail value, not unit volume or manufacturer revenue. Source: Agriculture and Agri-Food Canada, “Sector Trend Analysis – Sauces, dips and condiment trends in the United States”
| Year | U.S. barbecue sauces retail value (US$ millions) |
|---|---|
| 2017 | 768.8 |
| 2018 | 763.9 |
| 2019 | 766.9 |
The Canadian government report reproduces Euromonitor International data. Its historical table identifies the values as U.S. retail sales and reports them in US$ millions. That framing matters when comparing them with later brand-specific sales disclosures or survey answers, which measure different things. Source: Agriculture and Agri-Food Canada, “Sector Trend Analysis – Sauces, dips and condiment trends in the United States”
Barbecue sauce sales statistics: pandemic peak and recovery, 2020–2022
The same series reports U.S. barbecue sauces retail value of US$922.7 million in 2020, US$841.9 million in 2021 and US$911.1 million in 2022. The reported value fell from 2020 to 2021 and rose in 2022. The figures establish that pattern in reported retail value; they do not identify what caused the movements. Source: Agriculture and Agri-Food Canada, “Sector Trend Analysis – Sauces, dips and condiment trends in the United States”
| Year | U.S. barbecue sauces retail value (US$ millions) |
|---|---|
| 2020 | 922.7 |
| 2021 | 841.9 |
| 2022 | 911.1 |
The 2022 figure is below the 2020 observation and above the 2021 observation. These are retail value sales, not a measure of bottles sold. A value series alone does not show whether changes reflect prices, quantities, product mix or some combination; the cited table does not separate those components. Source: Agriculture and Agri-Food Canada, “Sector Trend Analysis – Sauces, dips and condiment trends in the United States”
Barbecue sauce sales statistics: historical retail growth
Euromonitor’s historical growth table reports 8.2% annual growth in U.S. barbecue sauces retail value sales from 2021 to 2022. For the longer 2017–2022 period, it reports a 3.5% compound annual growth rate (CAGR) and 18.5% total growth. These are distinct measures: the annual growth figure covers 1 year, while CAGR and total growth summarize the full period using the source’s stated definitions. Source: Agriculture and Agri-Food Canada, “Sector Trend Analysis – Sauces, dips and condiment trends in the United States”
| Measure | Period | Reported growth |
|---|---|---|
| Annual retail value growth | 2021–2022 | 8.2% |
| Compound annual growth rate (CAGR) | 2017–2022 | 3.5% |
| Total retail value growth | 2017–2022 | 18.5% |
The report defines CAGR as Compound Annual Growth Rate. Its 18.5% total growth is the table’s reported measure for the full 2017–2022 span; it should not be confused with the 3.5% CAGR or the separate 8.2% annual growth figure. Together, these measures describe growth over different time windows without explaining why retail values changed. Source: Agriculture and Agri-Food Canada, “Sector Trend Analysis – Sauces, dips and condiment trends in the United States”
Barbecue sauce sales statistics: 2023–2027 forecasts from the 2023 report
The report’s forecast table lists U.S. barbecue sauces retail value at US$962.9 million for 2023, US$1,020.1 million for 2024 and US$1,085.9 million for 2025. It then forecasts US$1,074.3 million for 2026 and US$1,107.4 million for 2027. These are forecast values presented in a report using 2023 source data; they are not historical observations or confirmed outcomes for those years. Source: Agriculture and Agri-Food Canada, “Sector Trend Analysis – Sauces, dips and condiment trends in the United States”
| Forecast year | U.S. barbecue sauces retail value (US$ millions) |
|---|---|
| 2023 | 962.9 |
| 2024 | 1,020.1 |
| 2025 | 1,085.9 |
| 2026 | 1,074.3 |
| 2027 | 1,107.4 |
The forecast series rises from 2023 through 2025, shows a lower forecast value for 2026, and then a higher value for 2027. The source’s growth table reports forecast annual growth of 5.7% from 2022 to 2023. For 2022–2027, it gives a forecast CAGR of 4.0% and forecast total growth of 21.5%. These measures describe the report’s projections, not realized sales. Source: Agriculture and Agri-Food Canada, “Sector Trend Analysis – Sauces, dips and condiment trends in the United States”
| Forecast measure | Period | Reported value |
|---|---|---|
| Annual retail value growth | 2022–2023 | 5.7% |
| Compound annual growth rate (CAGR) | 2022–2027 | 4.0% |
| Total retail value growth | 2022–2027 | 21.5% |
The report defines CAGR as Compound Annual Growth Rate. The historical table ends in 2022 and the following values are forecasts from the 2023 report, so the two periods should remain distinct when using the numbers. The forecast table provides category retail values and growth measures; it does not establish later actual performance. Source: Agriculture and Agri-Food Canada, “Sector Trend Analysis – Sauces, dips and condiment trends in the United States”
Bachan’s barbecue sauce sales and retail scanner momentum
Bachan’s disclosures offer brand-specific indicators rather than a total for the U.S. barbecue sauce category. Marzetti reported that Bachan’s net sales were approximately US$87 million in the 12 months ended December 31, 2025. That is a company net sales figure for a defined 12-month period; it is not the same measure as category retail value or scanner sales growth. Source: The Marzetti Company, “The Marzetti Company Completes Acquisition of Bachan’s, Inc.”
Marzetti also reported Circana retail scanner sales growth for Bachan’s. Sales were up 8.7% for the quarter ended June 2026 and up 10.7% for the quarter ended September 30, 2026. The June disclosure separately mentioned total distribution points up 16.6%; distribution points are a different measure from scanner sales growth. These quarterly figures describe the brand, not all barbecue sauces sold in the United States. Source: The Marzetti Company, “The Marzetti Company Reports Fourth Quarter and Fiscal Year Results” Source: The Marzetti Company, “The Marzetti Company Reports First Quarter Sales and Earnings”
The disclosures can be read alongside category data as separate views of the market: reported annual net sales for one company and quarterly scanner growth for one brand. Their periods and measures differ from the Euromonitor retail value series, so the figures should not be combined into a single category growth rate. Source: The Marzetti Company, “The Marzetti Company Completes Acquisition of Bachan’s, Inc.” Source: The Marzetti Company, “The Marzetti Company Reports Fourth Quarter and Fiscal Year Results” Source: The Marzetti Company, “The Marzetti Company Reports First Quarter Sales and Earnings”
barbecue sauce sales: U.S. consumer survey findings on barbecue sauce
A YouGov online poll asked U.S. adult citizens about condiments. Among 1,104 respondents surveyed from January 30 to February 1, 2026, 34% said they love barbecue sauce, and 65% said they currently have it at home. These are survey responses, not sales or household purchase records. The source reports an approximate overall margin of error of 4 percentage points. Source: YouGov, “Americans’ favorite condiments”
The article also reports a difference by race: Black American respondents were 20 percentage points more likely than white American respondents to say they love barbecue sauce. This is a comparison in reported likelihood within the survey, not a measure of market share or sales. The source’s methodology describes an online poll of U.S. adult citizens, so the finding should be understood within that population and field period. Source: YouGov, “Americans’ favorite condiments”
The survey’s 34% “love it” response and 65% “currently have it at home” response describe different aspects of consumer self-report: stated affection and reported household presence. Neither is a direct measure of how much barbecue sauce respondents buy or consume. The racial comparison adds another survey response pattern while retaining the same limits of population, online method and dates. Source: YouGov, “Americans’ favorite condiments”
Sources
- Sector Trend Analysis – Sauces, dips and condiment trends in the United States
- The Marzetti Company Completes Acquisition of Bachan’s, Inc.
- The Marzetti Company Reports Fourth Quarter and Fiscal Year Results
- The Marzetti Company Reports First Quarter Sales and Earnings
- Americans’ favorite condiments