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Pellet Grill Sales Statistics: Revenue, Ownership and Pellets

Historical Traeger estimates, grill revenue, ownership research, pricing and pellet purchasing data.

November 12, 2026 7 min read khillbbqcompany.com Editorial Team

Contents

Pellet grill sales statistics: Traeger U.S. sales estimates

Traeger’s filings provide several estimates of cumulative U.S. sales across overlapping time windows. They offer a company-specific view of scale, but they are not a count of all pellet grills sold in the United States. Each figure is an estimate for the stated period, reported in a different filing vintage; the windows overlap and should be read separately rather than added together.

Period coveredTraeger’s estimated U.S. salesDisclosure context
2016–2020Approximately 2.0 millionEstimate disclosed in July 2021
2017–2021Approximately 2.5 millionEstimate in Traeger’s 2021 Form 10-K
2020–2025Approximately 2.7 millionEstimate in Traeger’s 2025 Form 10-K

The periods matter. The first estimate covers 5 calendar years, the second covers another 5-year span, and the third covers 6 years. Since they are cumulative estimates with intersecting dates, they do not show annual sales or a year-by-year growth rate. They also represent Traeger products alone, not an industry-wide pellet-grill total. Source: Traeger’s July 2021 Form S-1 amendment; Traeger’s 2021 Form 10-K; Traeger’s 2025 Form 10-K.

Traeger reports grill-category revenue in its annual filings. The table below presents the product-category amounts in thousands of U.S. dollars, as reported. These are company revenue figures, not industry sales, retail spending, or unit counts.

Fiscal year ended December 31Traeger grill revenue (thousands of U.S. dollars)
2020$391,047
2021$544,200
2022$355,441
2023$299,346
2024$324,702
2025$298,026

The series rose from $391,047 thousand in 2020 to $544,200 thousand in 2021, then declined to $355,441 thousand in 2022 and $299,346 thousand in 2023. Revenue increased to $324,702 thousand in 2024 and declined to $298,026 thousand in 2025. Those are changes in the dollar value of the grill category; the amounts alone do not establish how many grills were sold or what customers paid for each one. Source: Traeger’s 2022 Form 10-K; Traeger’s 2023 Form 10-K; Traeger’s 2025 Form 10-K.

Traeger’s own explanations pair several revenue changes with directional information about unit volume and average selling price. In 2022, grill revenue decreased 34.7% from 2021, primarily because of lower unit volume, partly offset by a higher average selling price. In 2023, revenue decreased 15.8% from 2022, with high-single-digit percentage decreases in both unit volume and average selling price. In 2024, revenue increased 8.5% from 2023; unit volume growth exceeded 30%, partly offset by a high double-digit decrease in average selling price. In 2025, revenue decreased 8.2% from 2024, driven primarily by mid-single-digit decreases in average selling price and unit volume. The disclosures describe Traeger’s business and do not give exact unit totals for these comparisons. Source: Traeger’s 2022 Form 10-K; Traeger’s 2023 Form 10-K; Traeger’s 2024 Form 10-K; Traeger’s 2025 Form 10-K.

Pellet grill sales statistics: ownership and recent purchase activity

The Hearth, Patio & Barbecue Association (HPBA) reported that wood-pellet grill ownership among grill owners was 3% in 2019 and 9% in 2021. This is a pair of ownership measurements, not a sales series or a measure of the percentage of all grills sold. The figures give a useful indication of reported ownership within the survey’s grill-owner population, while leaving the number of grills purchased in either year unspecified. Source: HPBA, “2022 State of the Barbecue Industry”.

The same HPBA release supplies broad context about grills and smokers overall. In its 2021 research, 70% of U.S. households owned at least 1 grill or smoker, compared with 64% household ownership in 2019. Among U.S. homeowners, 80% owned at least 1 grill or smoker in the 2021 research. These measurements cover grills and smokers across fuel types, so they should not be interpreted as pellet-grill ownership rates. Source: HPBA, “2022 State of the Barbecue Industry”.

HPBA also reported that 38% of grill owners in its 2021 research had purchased a new grill in the previous 2 years. That is recent purchase activity across grill owners generally, rather than a pellet-specific purchase share. The release describes its research as conducted online in September 2021 with a consumer sample representative of U.S. and Canadian populations. It does not provide a pellet-only version of the 38% measure in the cited findings. Source: HPBA, “2022 State of the Barbecue Industry”.

Pellet grill sales statistics: grill prices, replacement, and purchases

Traeger’s July 2021 filing estimated its average retail-equivalent grill price at approximately $678 in 2017 and $839 in 2020. The company described its method as combining recommended retailer pricing and retail-channel volume with direct-to-consumer pricing and volume. These are Traeger estimates, not a price series for all pellet grills.

In the same filing, Traeger cited a 2020 market-average selling price of $596 for wood-pellet grills. That market figure is distinct from the company’s $839 average retail-equivalent estimate. The supplied disclosure does not establish that the two use identical measurement methods, so the values are best read as separate historical price references rather than a like-for-like comparison. Source: Traeger’s July 2021 Form S-1 amendment.

Traeger also estimated that wood-pellet grill owners replace their grills 44% faster on average than gas-grill owners. The filing does not specify the underlying measurement period or method in the cited passage. This is a company estimate about replacement, not an observed annual replacement rate or a direct sales count. It provides a comparison between owner groups, but does not say how many grills were replaced in a particular year. Source: Traeger’s July 2021 Form S-1 amendment.

Taken together, the price and replacement measures illustrate why grill revenue, price and unit volume should be kept distinct. A reported revenue change can coincide with changes in volume and average selling price, as Traeger’s annual explanations show, while the historical retail-equivalent and market-average prices refer to different measures and dates. None of these values establishes current retail pricing. Source: Traeger’s July 2021 Form S-1 amendment; Traeger’s 2024 Form 10-K; Traeger’s 2025 Form 10-K.

pellet grill sales: Wood-pellet ownership and recurring demand

Grill purchases are only one part of the pellet-grill market. Traeger’s filing includes estimates about its owners’ pellet purchases, offering a view of recurring product demand within its own customer base. It estimated that owners bought approximately 87 pounds of Traeger wood pellets in 2018 and approximately 110 pounds in 2020. These are per-owner estimates for the stated years, not total company pellet sales or average use across all pellet-grill owners. Source: Traeger’s July 2021 Form S-1 amendment.

A November 2020 Traeger survey found that 96% of Traeger owners reported purchasing Traeger pellets in the preceding year. The filing passage does not specify the survey’s sample size. The result describes reported purchasing among Traeger owners in that survey; it does not show how often they bought pellets, the quantity purchased by each respondent, or the share of all pellet-grill owners who bought them. Source: Traeger’s July 2021 Form S-1 amendment.

Traeger reported that consumables generated 22.0% of its total revenue in 2020. The company defined that category to include wood pellets, rubs and sauces, so the 22.0% figure is not pellet revenue alone. It signals the contribution of the combined consumables category to Traeger’s business in that year, but cannot be used as a standalone measure of pellet sales. Source: Traeger’s July 2021 Form S-1 amendment.

These recurring-purchase figures complement the grill revenue and ownership measures while retaining their narrower scope: Traeger owners, Traeger-branded pellets and company-reported estimates. The cited material does not provide a comparable industry-wide annual series for pellet-grill shipments, unit sales or pellet consumption. The available measurements therefore support a historical view of one manufacturer’s sales and customer activity, alongside broader HPBA ownership context, rather than a complete market census.

Sources

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